Underwater Dogs Features on SKY News Business

Underwater Dogs Features on SKY News Business

'Marketing Matters'

By Peter Applebaum, Marketing Matters Host
February 2018

American Express nominated the Underwater Dogs Haircare Company as their small business choice for a new marketing television program on SKY News Business.

'Marketing Matters,' presented by Digital Marketing expert Peter Applebaum, and airing on SKY News Business Thursday 15 February, looks into the boutique 'haircare for dogs' company and comes up smelling 'good enough to eat!'

Ralphie J, CEO of Underwater Dogs was in his element the day the film production team shot a piece on his beloved haircare company. Dressed for success, calm and handsome in his corporate collar & tie, Ralph normally a dog of few words...had plenty to say.

Tick Yes Directors, Peter Applebaum and Susan Werkner were completely taken with the little Cocker Spaniel, who's prime position in the Underwater Dogs Production Office is being happily situated at the feet of his beloved owner.

'Ralph has always been a major contributor to the daily running of the business, says Founder and Director, Gayle Walker, and in the early days, he was pretty much it... my inspiration.' 

Underwater Dogs Haircare produces a beautifully packaged range of grooming salon formula shampoos, conditioners, detanglers and deodorisers that are soap and paraben-free and pH balanced specifically for dogs. The catch-phrase, we care for dirty dogs sums up Walker's methodology, her companies passion being that of 'great skin and hair health for all dogs.' Underwater Dogs promise you the cleanest, softest, most delicious smelling dog on the block!

The primary aim of Marketing Matters is to help small-medium businesses (SMEs) better achieve their objectives using a variety of practical marketing strategies and methods. Hosted by small business owner (digital company, Tick Yes) and highly experienced industry and media expert, Peter Applebaum, Marketing Matters features real life case studies and marketing panels including a broad range of business owners/managers and industry leaders discussing marketing tips, news and opportunities.

The Underwater Dogs Haircare company started from scratch, and aptly features in Episode 3 of the Show called, 'Creating Something from Nothing.' 

'If you're dreaming your ideas in technicolour, then I whole-heartedly believe it's possible. Getting started is a choice, and not necessary reserved for those who start from nothing. It takes courage, strength of character and great resilience to give something a go from scratch, but I always felt that if I didn't get started...I would never know my true potential.' Gayle Walker

'Marketing Matters' Episode 3, aired on Thursday 15 February 2018 on SKY News Business. Marketing Matters sponsored by Yellow, American Express, Optus, Qantas Business Rewards and Pureprofile and produced by Tick Yes, Sydney Australia.


Post Update
September 23 2019
It is with great sadness that we announce the passing of Ralphie J.
The little man with the great big heart, enormous paws and endless desire for adventure. UWDOGS CEO, haircare baron, lover of life and friend to all, endlessly patient and ever present at my feet, he steps down from his position as head of our haircare company, his legacy safe and the 'UWDOGS' movement strong. I remain in awe of a life well spent, and thank him for being by my side, for indulging me in my dream and for loving me so.

RIP Ralphie J. 2003-2019

Underwater Dogs is professional haircare for canines promising you the cleanest, softest most delicious smelling dog on the block! Professional grooming salon formulas, naturally moisturising shampoos and conditioners are soap-free, paraben-free and pH balanced, made especially for your dog.

We’re proud of our product range and would like to reassure all our dog-loving customers that our quality ingredients, and scientific formulations will not let you down. All products are backed by the Underwater Dogs 100% Money Back Guarantee. 

If you have a question or would like to speak with the Underwater Dogs team, please email our Customer Service Dog: woof@uwdogs.com OR, connect via our Contact Page