About Us

UWDOGS (Underwater Dogs™ Haircare) is a Professional Haircare Company for Canines. That's all we do! An all Australian start-up, founded by a solo-ladypreneur, delivers superior haircare products proudly designed, loved, and made in Australia.

A naturally moisturising range, specifically formulated for dry, sensitive, itchy and allergy prone canine skin. Initially driven by a love for Ralph, the gold & white Cocker Spaniel (RIP 2019 16yrs), the brand stems from an innovative and inspirational background and a love (and life) spent with exceptional haircare products. Deliciously fragranced with tropical mixes of coconut and citrus, our professional salon formulations contain unique, superior blends of soap-free, paraben-free, naturally moisturising & pH balanced ingredients. It truly is 'Skin & Hair Health' for your Dog.

WINNER of the Corporate Vision, Australian Enterprise Awards - 'Best Australian Haircare Brand of the Year' 2024; 'Canine Haircare Brand of the Year' & 'Customer Service Excellence Award' 2025 and, 'Canine Haircare Brand of the Year' and 'Best Pet Care Product' 2026: Puppy Shampoo; Underwater Dogs is setting the industry standard for canine skin and hair health.

Underwater Dogs promise you the cleanest, softest, most delicious smelling dog on the block, and we stand behind our range with the coveted UWDOGS *100% Money Back Guarantee *T&Cs Apply

Are you using professionally formulated, naturally moisturising, soap-free, pH balanced canine haircare on your best furiend?

Are you using professionally formulated, naturally moisturising, soap-free, pH balanced canine haircare on your best furiend?

If you are, you're giving your dog the best chance at living their best furry life.

If you use a professionally formulated, naturally moisturising, pH balanced shampoo made specifically for canine skin, followed by a high quality conditioning treatment that closes the hair shaft, and locks in moisture - you're actually building skin health - not degrading it.

In fact, by washing regularly you're helping the skin condition to improve. So the question should never be 'How often do you bath your dog'... Rather it should be, 'What are you bathing your dog in?'

Even if you're an outside dog with an oily double coat, grooming at least seasonally will improve the skin's condition, exfoliate dead skin cells, help with shedding hair, and keep the moisture balance in-check.

let's talk shampoo

Which Shampoo is Right for You?

A Brand New Puppy?

We suggest our Puppy Shampoo & Conditioner Combo

Our most mild and gentle formulation perfect for brand new skin, or mature-aged, weathered skin.

Puppies are generally deemed a puppy until 6mths old (breed determined), so by the time you've finished this 250ml bottle, it'll be time to graduate to our Everyday or Sensitive range.

Always use in conjunction with Underwater Dogs™ CONDITIONER, helping to re-hydrate sensitive skin, and maintain skin & hair health.

Available in 250ml, 1Litre Refill & Recycle Pouches, 5L Extra-Mild Bulk

Real Results

For Those Who Love to Read

Is there are difference between human and canine skin?

Yes, there's a big difference!

Canines have finer (thinner) skin than humans, with many more delicate layers and a sensitive pH of 6.5-7.5 (Neutral).

Human skin is stronger and more robust, with a more acidic pH of 4.5-5.5. Hence using your own shampoo on your dog, or one NOT formulated specifically with the correct pH, can have devastating affect.

And let's not think the difference of 1-2 points on the pH scale doesn't matter! When you move from one number to another on the pH scale, it's NOT just one point, it's actually indicating a change of 10 x 10. Or a x100-fold change...

And that's HUGE!

If you are not using a pH balanced canine shampoo & conditioner on your dog, expect dry, itchy, scaly, flaky skin. And in the worst case scenario, burning of the upper epidermal layers of the skin which leads to bacteria infected hotspots, broken skin, and more visits to the Vet.

Did you know that more than 10% of pups suffer from allergy dermatitis?

Facts matter!

Unfortunately, a far greater percentage suffer from plain-old dry, irritated, hot and itchy skin!

I believe whole-heartedly that using the right products, combined with an education on how to use them for optimum results is an essential part of every dog owners life.

For instance, did you know that there is no scientific difference between human hair and dog hair... Both being made up of keratin?

Yes different characteristics, meaning the way in which the hair behaves; curly, fine, double coated etc., but from a chemical composition - we're the same! 

However, there's a vast difference between human and canine skin. So if you've ever used the bath soap, dishwashing liquid, or your own shampoo on your pup, they're gonna be in trouble!

Why? Read on...

Most Misleading Myth!

'You shouldn't wash your dog. It strips all their natural oils!'

No matter how good your dog haircare products claim to be, shampoo is an anionic, or a negatively charged surfactant, opening the hair shaft to cleanse away dirt and grime. This alters the hair and skin’s natural moisture balance (it's oil equilibrium - pH). That’s its job! Have you ever experienced that ‘squeaky clean’ feeling with your own hair?

So what closes the hair shaft? Yes, the conditioning process! Conditioners are positively charged, closing the hair shaft, locking in moisture and helping to protect both skin & hair from the elements.

If you use a professionally formulated, naturally moisturising shampoo made specifically for canine skin, followed by a high quality conditioning treatment that closes the hair shaft, locking in moisture - you're building skin health - not degrading it. In fact, by washing regularly you're helping the skin condition to improve.