Mission: We commit to being the best dog haircare brand, your dog expects us to be.

Vision: Our passion is the framework of our vision. It guides every aspect of our brand. Our focus shall be to live our values and be our brand. Our line will be loved for its fine products, its sense of belonging and become instantly recognisable around the world.

Values: As a company our honesty, integrity and desire to be the best are the foundations of our business. We are determined to be uncompromising in our quest for excellence and to provide our customers with a unique, consistent, and unforgettable experience.