There may be many reasons your dog itches. Topical skin allergies may play a part, or the food they eat; maybe even the affect of different grasses or the water they play in. But let's consider their ACID MANTLE or relative pH BALANCE - that slightly acidic layer covering their skin that protects from nasty environmental contaminants like bacteria, parasites and virus.
Scientifically, the stratum corneum is the topmost layer of skin responsible for keeping your dog's outer-selves healthy and hydrated. When we bathe our dog with soaps and shampoos, part of this protective layer of acidic oil gets washed away. It's part of the process. When the pH balance is disturbed and oils removed, the skin is left defenceless against hosts of micro-organisms. This presents in dry, irritated and sometimes flaky skin and may lead to an unsightly rash; leaving your dog itchy.
Always choose a naturally moisturising, pH balanced shampoo for your dog. We also encourage you to always condition your dog, replacing lost moisture due to the cleansing process, hydrating, rejuvenating and locking in moisture. Say good-bye to the itchy-scratchies!
